the downside is bounded to time spent • Indeed, the most common failure mode in engineering is not building too many tools, it is building something that no one wants • But in building a tool that one needs, at least one person wants it! • This is why toolmaking has in fact saved companies (e.g. Flickr, Slack, Docker): the tooling proved to have more interest than the thing! • When engineers wish to make tooling, they should be encouraged